AI workshops for teams, by business function.

Why a generic AI training serves no one

AI for marketing is not AI for operations. The useful tools, the traps to avoid and the high value use cases all shift depending on the function. A one size fits all session leaves every team half served.

Most teams have already opened ChatGPT once or twice. The gap is rarely curiosity. It is knowing which tool fits which task, how to prompt it well, and where AI quietly creates risk. That gap is what a dedicated AI workshop closes.

• Marketing needs content, research and campaign angles, not the same recipes as finance.
• Sales needs prospecting, qualification and follow up, framed around your pipeline.
• Ops and HR need process, documents and structured data, with privacy front of mind.

How our AI workshop works, step by step

An AI workshop with MAWT is a working session, not a lecture. Your team leaves with prompts that already produce useful output on the exact topics they handle every week. The structure stays the same across functions, the content does not.

We start before the room is even booked. A short intake call lets us map your team, its function and the tasks that quietly eat the most time. That preparation is what separates a workshop that sticks from a demo people forget by Friday. When we ran a session for the Legumes Express ops team, the intake surfaced a recurring order-handling task that we turned into a single reusable prompt on the day itself.

During the session, every demo and every exercise uses your own files and scenarios. The team sees AI applied to work it recognizes, then practises on it directly, with senior humans correcting prompts in real time. Nobody leaves with abstract theory. They leave with a working method and a personal prompt library they can open the next morning.

• Pre workshop intake: we map your team, its function and the tasks that eat the most time.
• Tool fit: we select the right tools (Claude, ChatGPT, Perplexity, custom agents) for that specific function.
• Live demos on typical use cases, so the team sees AI applied to work it recognizes.
• Hands on exercises on your real topics, files and scenarios, not generic examples.
• Prompt library: each participant leaves with reusable prompts tailored to their role.
• Guardrails: where AI fits, where it does not, and how to handle sensitive data safely.
• Next steps: a short plan to keep the practice alive after the workshop.

What you get from a function-specific AI workshop

A function-specific AI workshop is a half day or full day session where a single business team learns AI through its own work. Instead of a broad overview, the team works on its real topics: marketing drafts campaign copy and research briefs, sales builds prospecting and follow up sequences, ops rewrites recurring procedures, HR speeds up screening and internal documents. We pair each team with the tools that actually fit its tasks, then run live exercises on files and cases the team already owns. Everyone leaves with a personal prompt library, clear guardrails on data and quality, and a realistic sense of what AI does well and where a human stays in the loop. The point is adoption that survives the session, measured in hours saved and work shipped, not slides reviewed. Swiss SMBs and growing commercial companies use these workshops to turn scattered curiosity into a shared, repeatable practice across the team.

Because the session is built around your context, the value shows up the same week. Teams stop guessing which tool to open and start applying AI to the work in front of them. With the Crown marketing team, that meant a workshop on content and campaign research where the group walked out with prompts they used on a live campaign the following week, instead of a deck nobody reopened.

• A personal, role specific prompt library for every participant.
• Clear guardrails on data privacy, accuracy and human review.
• Reusable templates for the tasks that recur most in your function.

Who AI workshops are for

These workshops fit Swiss SMBs and growing commercial companies that want their teams using AI well, not just talking about it. They work for a marketing team of three or a full operations department, and we have run both: from a focused content session with Crown to an ops-heavy workshop with Legumes Express.

We are Geneva-based and run sessions in person or remotely, in English or French. No intermediaries, no layers: you work directly with senior humans who use these tools daily, and who tailor every exercise to the way your team already works.

• Teams that have tried AI tools but lack a shared method.
• Functions with repetitive, document heavy work ready to automate.
• Leaders who want adoption to stick, not a one off demo.