UX, SEO and performance audit.

Why a UX, SEO and performance audit matters

Your site underperforms and you are not sure why. Traffic is sliding, the bounce rate climbs, conversions stay flat. Before you commit budget to a full redesign, you need to know where the real levers are.

Guessing is expensive. Rebuilding a site that was already ranking well, or leaving a three second load time untouched while you polish a logo, wastes money and momentum. A proper audit replaces opinion with evidence.

Most Swiss SMBs we meet have a site that works on the surface but leaks visitors at specific, fixable points. The job of the audit is to find those points and tell you, in plain language, which ones are worth fixing first.

• Traffic dropping with no obvious cause
• High bounce rate or low time on page
• Slow pages and weak Core Web Vitals on mobile
• Forms and funnels that lose people before they convert

Our UX, SEO and performance audit process

A UX, SEO and performance audit at MAWT examines your website on four connected dimensions and turns the findings into a single prioritised action plan. We look at user experience: the real paths visitors take, the friction along them, and accessibility for every device and ability. We look at SEO: technical health, content depth, indexing and the authority signals search engines and AI engines read. We look at performance: loading speed, Core Web Vitals and mobile behaviour, because slow pages cost rankings and sales. We look at conversion: how funnels, calls to action and forms either move people forward or quietly lose them. Each finding is scored by impact and effort, so you receive a ranked list rather than a wall of observations. The result is a working document your team can act on, not a frozen report.

We run the audit in clear steps so you always know where we are:

• Kickoff: we align on your goals, key pages and the conversions that matter to your business.
• UX and accessibility review: paths, friction points, mobile usability and accessibility checks.
• Technical and content SEO review: crawlability, indexing, structure, keywords and authority.
• Performance review: speed, Core Web Vitals and rendering on real devices.
• Conversion review: funnels, calls to action and forms from first click to completion.
• Prioritisation: every fix scored by impact and effort.
• Walkthrough: a live session where we explain the findings and answer questions.

What you get from the audit

You receive a prioritised report you can hand to any team, ours or yours. It tells you what to fix, why it matters and roughly how much effort each fix takes.

Crucially, the audit is often the starting point of a targeted rebuild rather than a full rewrite. Many clients discover that fixing the top five items moves the needle more than a costly redesign would. When a rebuild is genuinely the right call, you go in knowing exactly what to keep and what to change.

• An impact and effort prioritised report, not a frozen PDF
• Clear technical and content SEO findings with concrete actions
• A performance and Core Web Vitals snapshot with the fixes that matter
• UX and accessibility recommendations tied to real visitor paths
• A conversion and funnel review showing where you lose people

What an audit looks like in practice

An audit only earns its place when it changes a decision. Take rs detailing, a commercial client in Suisse romande. Their site looked clean, yet mobile pages were slow and the booking funnel quietly lost people before they confirmed. A full redesign was on the table. The audit showed the opposite: the structure was sound, and three concrete issues were doing most of the damage. We ranked them by impact and effort, mapped each one to a real visitor path, and laid out the order to fix them. The result was a targeted set of fixes instead of a costly rewrite, with a clear before and after on the metrics that mattered to the business. That is the pattern we see again and again. A website rarely needs everything rebuilt. It needs the right few things fixed, in the right order, backed by evidence rather than opinion, so the budget lands where it actually moves traffic and conversions.

• Real visitor paths measured, not assumed
• A short list of high value fixes, ranked before any rebuild
• Budget spent on the levers that move the numbers

Who the audit is for

This audit suits Swiss SMBs and growing commercial companies whose website is a real business asset and is no longer delivering. It is built for marketing leads, founders and operations owners who want evidence before they spend.

You work directly with senior humans who run the analysis end to end. No intermediaries, no layers, no junior handoff. You get a Geneva-based team that has audited and rebuilt sites for commercial clients across Suisse romande.

• Swiss SMBs with a site that has stopped performing
• growing companies preparing a redesign and wanting to invest wisely
• Marketing and operations leads who need a clear, ranked plan