Website redesign without breaking what works.

Why most website redesigns lose traffic

Most redesigns start with the visuals and treat SEO as an afterthought. The new site looks great, then organic traffic drops thirty or forty percent in the weeks after launch. That happens because URLs changed without redirects, indexed content disappeared and the new architecture confused search engines that had spent years learning the old one.

Your existing site is an asset, not a blank slate. The pages Google already ranks, the backlinks pointing to specific URLs and the content that quietly converts visitors all carry measurable value. A website redesign should grow that value, not reset it to zero.

That is the difference between a cosmetic rebuild and a strategic one. We treat your current rankings as the baseline to beat, never as collateral damage.

• URLs change without a 301 redirect map, so ranked pages return 404 errors.
• Useful indexed content gets dropped instead of migrated.
• New navigation and internal linking break the structure search engines trusted.
• Core Web Vitals regress because performance was never measured before launch.

Our website redesign process, step by step

A website redesign without SEO loss is a method, not luck. We follow a sequence that protects what already performs before we touch a single pixel. Each step is documented so you always know what migrates, what redirects and what gets retired.

Here is how a MAWT website redesign runs from first audit to post launch monitoring:

• Full audit: we map every indexed URL, ranking keyword, backlink and conversion path, plus UX, content and performance gaps.
• Keep, migrate, redirect or retire: every existing page gets one of four clear decisions, agreed with you.
• Architecture and UX: we rebuild the site structure and navigation around how your visitors actually behave.
• Design and content: refreshed visual identity and rewritten content that reads better and ranks better.
• 301 redirect plan: old URLs map cleanly to new ones, so link equity and rankings carry across.
• Launch and crawl: updated sitemap, fixed canonicals, controlled deployment on a modern stack.
• Post launch monitoring: we track rankings, traffic and Core Web Vitals for weeks, catching regressions early.

What you actually get from a redesign with MAWT

A website redesign should pay you back in traffic, speed and conversions, not just in a prettier homepage. Working with a Geneva-based senior team means you talk directly to the people doing the work, with no intermediaries and no layers between decision and execution.

When we redesigned Kouleta's marketing site, the goal was a modern rebuild that migrated existing content rather than discarding it, so the brand kept its hard earned visibility while gaining a sharper, faster site. That is the standard we apply to every redesign: protect the asset, then improve it.

Concretely, a MAWT website redesign protects your indexed pages through a documented keep or migrate or redirect decision for every single URL, rebuilds the site on a modern, fast stack with measurable Core Web Vitals, and gives you a refreshed design and rewritten content that serve both human visitors and search engines at once. You get a clean 301 redirect map, an updated sitemap, corrected canonical tags and post launch tracking that watches rankings and performance for several weeks, not just a couple of days. Nothing valuable is thrown away, and every change stays reversible because it is documented from the first audit onward. The result is a site that looks current, loads fast and keeps the organic traffic you already earned, then steadily builds on it month after month. That is the real difference between a risky rebuild and a confident, measurable upgrade you can defend to your team.

• Rankings preserved through a complete, documented redirect strategy.
• Faster site on a modern stack, with measured Core Web Vitals.
• Refreshed design and content that convert better than the old version.
• Direct access to senior humans, no account managers in between.

Who a website redesign is for

This service fits Swiss SMBs and growing commercial companies whose current site has real SEO value worth protecting, but a dated design, weak UX or slow performance holding it back. If your site already brings in organic traffic and leads, a careful redesign compounds that. If you are starting from nothing, a fresh build is the better path.

It is especially relevant when a rebrand, a new product line or a strategy shift means the existing site no longer reflects who you are, yet you cannot afford to lose the rankings you have spent years building.

• Swiss SMBs with an existing site that ranks but looks and feels dated.
• growing commercial companies outgrowing a template or first version site.
• Brands undergoing a rebrand who need design and SEO to move together.